Background
Make-A-Wish America embarked on a two-year exploration to refine and simplify the organization’s positioning, strengthen its messaging and energize its visual identity. I served on a committee of chapter representatives from across the country that provided input and feedback to the concepts, and oversaw the implementation of the new branding into all collateral in the Alaska and Washington chapter market.
Updates to the Make-A-Wish branding included a new logo, typography, color palette, iconography and brand voice.
Contributions
Art Direction, Visual Design, Print Production, HTML / CSS
Tools
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Visual Studio
Web Graphics
A variety of web graphics including digital banner ads and social media graphics.
Print Marketing & Collateral
Brochures, fact sheets and fliers were created for various communication’s initiatives.
Donor Recognition Wall
Generous supporters of Make-A-Wish’s Constellation Campaign are honored with a star on display in the office headquarters. I worked with vendors to design and fabricate the installation. A reception was held to invite donors to view their stars.
