Oiselle

Created by women, for women, Oiselle makes tough but feminine running apparel. Oiselle champions women runners of all skill levels and seeks to create a supportive sisterhood of female athletes to grow and improve the sport.

SVC Seattle: UI & Visual Design for Websites
Instructor: Bryan Mamaril

Role

+ UI & Visual Design
+ Brand Development

Tools

+ Adobe Photoshop
+ Adobe Illustrator

Client Goals

Oiselle took the professional women’s running world by storm shortly after launching with their famous Roga shorts. But Oiselle aspires to be synonymous with women’s running for athletes of all skill and fitness levels. With only one physical store location, Oiselle’s website needed to become the cornerstone of an inviting online sisterhood to engage female athletes.

Spreading Their Wings

As a growing company, Oiselle’s current website was no longer adequately serving their content needs. I created a system of adaptable page templates to provide needed flexibility.