WOW: Wonder of Wishes luncheon
Over a third of Make-A-Wish Alaska and Washington’s annual operating revenue comes from fundraising events. I provided branding and design production services for a new luncheon event that was created as an opportunity for close Make-A-Wish supporters to introduce their networks to the mission of Make-A-Wish and foster long-term philanthropic engagement.
Client: Make-A-Wish Alaska and Washington
Role
+ Branding
+ Print Production
+ HTML/CSS
Tools
+ Adobe InDesign
+ Adobe Illustrator
+ Visual Studio
The Logomark
The event needed an evergreen logomark to consistently brand the event year over year and establish recognition.
A Peek behind the curtain
Make-A-Wish wanted the WOW: Wonder of Wishes luncheon event to serve as a “peek behind the curtain” for attendees to learn more about how a wish comes true, and clearly show how their contributions could make an impact. Even routine wishes often involve hundreds of people and moving parts, so the visual concept incorporates a pattern of geometric shapes representing the many small details that come together to create a wish experience.
Designed with flexibility and growth in mind, the visual system can remain fresh year over year by updating the pattern’s color scheme based on the brand’s color palette, or by introducing a new pattern.
The system in action
Save the Date Postcard & Print Invitation
Responsive email communications
Email Design, HTML & CSS
Save the Date Email
Invitation Email
Welcome to WOW: Wonder of Wishes
Event photos courtesy of Matt Lipsen Photography, Imagine the World Media, and Michelle Font.
